Cool Sites and Tools to Make a Digital Impact
I had the opportunity to attend PRSA’s Digital Impact Conference the past few days in New York City, and discovered quite a few new resources that I wanted to pass along, as we all try to identify the...
View ArticleAre Ex-Employees Trying To Take Down Google?
By Ben Well, they’re trying to. Anna Patterson and Tom Costello have launched a new search engine, Cuil (pronounced: cool), which they say searches more sites then any other search engine and knows how...
View ArticleNYT’s Absorbs IHT in New Online and Print Global Edition, Kills Inbound Links?
In an effort to further integrate two of its flagship media outlets, the New York Times Co. made the move Sunday to launch the new “Global Edition” online and in print, which absorbs the International...
View ArticlePress Releases Aren’t Dead (Yet), But They Need to be Utilized Better Digitally
How Re-Tweetable are Your Press Releases? – Photo courtesty of www.FinancialAidPodcast.com and www.ChristopherSPenn.com While many folks are ordering tombstones for press releases, the truth is (for...
View ArticleSocial Media Driving Brand, Product and Special Offer Awareness, Purchases
As we begin to talk more smartly about social media ROI as an industry, we need to look closer at what actions are leading consumers to search, click and ultimately buy. A joint-study last week from...
View ArticleSocial Media: Can the Impact be Measured?
Last night Racepoint Group hosted an event about social media and its return on investment (ROI). As social media continues to become a larger focal point in public relations and marketing campaigns,...
View ArticleRPG Live Episode 7
Racepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the...
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